Justin Bieber & Scooter Braun, Tribeca Film Festival Honor

Justin Bieber and Scooter Braun to receive an award for their impact on “social media” at the 3rd annual Disruptive Innovation Awards at the Tribeca Film Festival on April 27, 2012, in New York.

As we all know, Justin took to YouTube to publicize his talent when he was an aspiring singer, prompting manager Scooter Braun to sign him up. He has since sold more than eight million records worldwide.

Tribeca Film Festival chiefs are recognizing Justin and Scooter Braun for “the historic discovery of Justin on YouTube and his subsequent social media rise”.

The pair is expected to attend the Disruptive Innovation Awards ceremony on 27 April to pick up the prizes for impacting “the worlds of business, technology, arts, entertainment and beyond”.